ēlicit launch

ēlicit Wine Project, an innovation and incubation hub dedicated to shaping the future of wine, wanted a paid social media performance marketing campaign to grow awareness and drive traffic. The target audience was late Gen Z or Millennials, first adopters interested in subscription boxes and wine clubs. I worked with local design collective Season to create the campaign concept and photographer Steve Hansen to execute the visuals.

CD—Debra McCloskey, ACD—Daniel R. Smith, Creative Agency—Season (Summer Karaskova & Ramon Vasquez), Photography/Animations—Steve Hansen