A Japanese-inpired, luxury skincare brand built from the ground up, with a geisha story at its heart. Tatcha was birthed as a collaboration between its founder and Tether, starting with brand name and product innovation and packaging, extending to web design, photography, video and 3D retail space design. It quickly became the fastest growing global prestige beauty brand, experiencing a three year growth rate of 11,996% and in 5000’s 2015 ranking was the US’ 21st fastest growing company. I art directed and managed a team of designers who developed the Tatcha brand for a decade until its recent sale to Unilever for $500 million.
CCO—Stanley Hainsworth, CD—Daniel R. Smith, Writer—Neil Webster, numerous industrial + graphic designers
Tether packaging case study
Tether brand case study