Kraken Hockey Partnerships: 14 Hands & Chateau Ste. Michelle

A joint partnership between Ste. Michelle and Seattle’s newest professional sports team, the Kraken, led to exciting co-branded package and promotion opportunities, in and out of Climate Pledge Arena. On the high-end, Chateau Ste. Michelle (CSM) released a small-batch reserve bottle, a true collector’s item. For grab and go occasions, 14 Hands introduced co-branded red and white wines in cans available only to Arena audiences. In addition, we created CSM and 14 Hands LED ribbon animations—combining stills and video—to enliven the Arena interior on game days.  

CD—Debra McCloskey, ACD—Daniel R. Smith, Graphic Designers—Lisa Herbold, Lori Adrusky, Eric Wyttenbach, Bradley O’Neal