Experience Music Project (EMP)
I started at EMP a year before grand opening, art directing and managing a team of designers to create membership and visitor materials, subbrand identities (Electric Bus—a mobile museum, restaurant, bar and store), plus overseeing design events concepts and marketing for grand opening. In a few years my role expanded to include oversight of marketing materials for a second, co-located museum, The Science Fiction Museum (SFM). I created exhibit and program identities, internal and external signage, a wayfinding system, and much more, but my favorite projects were the posters, particularly for artists like Annie Leibovitz, Jimi Hendrix, Bruce Springsteen, Bob Dylan. Once, unforgettably, I got to touch Gene Simmons’ boots for a photoshoot (while wearing gloves, naturally).
Design—Daniel R. Smith
EMP is now MoPoP
![](https://freight.cargo.site/t/original/i/192b25899f4d0f8b045797c95337a3e59b766f2deab2ebcf31952be24514596f/SWC-poster_18x24.comp.jpg)
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![](https://freight.cargo.site/t/original/i/7a63e2d0c2b9e7b4d495000bc46c217fd482247c4fa92c042c8b97b4e0b00743/ArtofSong1.jpg)
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![](https://freight.cargo.site/t/original/i/a1fcf9868796491b284bf59931c9356ac2367caa435e479d519a616fa56a1c73/Steve-Earl.jpg)
![](https://freight.cargo.site/t/original/i/5a1eee6f5516c6c3fef12a47e14ecf26cc7d00720eb7a4e0b215904f72b03604/ANNIE-poster_whitestripe_sm.jpg)
![](https://freight.cargo.site/t/original/i/065a46aae27508af825dd67d041d69f7ca11ec830b4f38c55f405eb783de6df1/Dylan_ID_comps7.jpg)
![](https://freight.cargo.site/t/original/i/dcb3e026dd7fedb00db3e2b814ca154edef1bd4e8119d07a074b6a1a5323e0b1/ACURA_-poster_FNL.jpg)
![](https://freight.cargo.site/t/original/i/0991890d04895b63e88e116ea781d8056b90e4498325342e04a910bb67894826/Springsteen_poster_FNL_sm_color-adjust.jpg)
![](https://freight.cargo.site/t/original/i/94767ca09093f1fd936758076da7df92811629de75f5d6cea9778bb62c9860bc/Dylan_kramer_posters_8_28-4_sm.jpg)
![](https://freight.cargo.site/t/original/i/a6bd679171a0732cd537d75d42cbe658a7d93e3ca162216c1f0098ce445649a6/ANNIE-poster_FNL_sm.jpg)
![](https://freight.cargo.site/t/original/i/5f5a04814d4368326f3bf2dceb91c56f2821ca9a80c009f23bbf5f1819e1a190/jimi-poster_sm.jpg)
![](https://freight.cargo.site/t/original/i/c6256dc46e502a34c2806a24eda02fa6d9c4cc63b41c4bbe2ca90cd81d19d749/Beatlemania_FNL.jpg)
![](https://freight.cargo.site/t/original/i/1cc4ae3b9b5063ab6e9c71ae25eb90e8bfd4d1138ed430791efc7f876e83ea8f/DawnofRock_med.jpg)
![](https://freight.cargo.site/t/original/i/d03385e2532388b26a3ee15cf1a58d003befd0015dfaee35a5f1faa88d1f273f/UO_madonna_poster_sm.jpg)
![](https://freight.cargo.site/t/original/i/6767fc36d08b9225e71360b0734c220af37be8115a8eae337acba4bd3479ad3a/WOB-poster.jpg)
![](https://freight.cargo.site/t/original/i/9571df770db1753e9536a28db898b1f71fe741607ff38c32fde8c54cfd15b211/DISCO2proof.jpg)
![](https://freight.cargo.site/t/original/i/116e44e1e98e4ecf221e2d7264f41f3a71e542ad4319dd061269abc9ce3c400d/Honeyboy-Edwards_poster.jpg)